The United States' stock market has taken a serious blow this past week and with this uneasiness that Americans face right now with Wall Street and the banking industry it is now important for the public relations practitioners of these industries to step in and ease Americans.
Some public relations practitioners of financial service companies that still are in good standing now face a lot of work because it is up to them to let their clients feel safe about the company that they are invested in. In this article, Sarah Bulgatz, director of corporate PR at Charles Schwab, has had to reach out to her consumers through multiple communication channels by reassuring that they should continue to invest in Charles Schwab and that there company should help them through this situation.
PR practitioners in companies like this are very important right now to further prevent any crises from happening and to make sure not to lose any consumers from being unaware of any knowledge that they might not know. Bulgatz and other PR professinals must make sure that their customers are well informed so that the public and their consumers do not lose trust in their own company.
1 comment:
Nice job! Thank goodness for PR professionals.
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