Monday, November 24, 2008

Social Media Becomes the Responsibility of Public Relations


As I have been beginning to get into the different social media outlets that my PR and Administration class have been using this semester like Twitter, LinkedIn, and PR Open Mic, I am starting to realize how important these social media outlets are for PR professionals. With all these social media tools that are out there it gives PR practitioners even more experience to further build relationships. Another important tool that helps PR practitioners is the ability to network. With a plethora of social media outlets available it is only going to help in the world of public relations. I came across this article of the 10 Best Social Media Tools of PR professionals and journalists. Out of this list, Ihad only heard of at least two of these tools. It was just amazing to me to see just how many of these tools could really become a great asset for PR practitioners in the field of public relations.
I then came across a blog post by Jason Falls, director of social media for Doe Anderson in Kentucky, who described social media as the responsibility of public relations. I completely agree with his post and I think he is true when he says that in three to five years from now that social media marketing will be targeted exclusively to public relations professionals. This is evident when there are articles that are geared toward public relations professionals and journalists that list the top ten social media tools. It is the responsibility of public relations professionals to tackle these social media tools and use them in order to further use communication skills to our advantage.

1 comment:

Lynn Versluys PR said...

I do think that these outlets can be a great way for quick communication and networking but I refuse to feel tied to my computer and have to use it three times everyday. Although I do have distain for media ties very informative post.