Tuesday, September 30, 2008

PR Professionals to Help With America's Financial Crisis


The United States' stock market has taken a serious blow this past week and with this uneasiness that Americans face right now with Wall Street and the banking industry it is now important for the public relations practitioners of these industries to step in and ease Americans.
Some public relations practitioners of financial service companies that still are in good standing now face a lot of work because it is up to them to let their clients feel safe about the company that they are invested in. In this article, Sarah Bulgatz, director of corporate PR at Charles Schwab, has had to reach out to her consumers through multiple communication channels by reassuring that they should continue to invest in Charles Schwab and that there company should help them through this situation.
PR practitioners in companies like this are very important right now to further prevent any crises from happening and to make sure not to lose any consumers from being unaware of any knowledge that they might not know. Bulgatz and other PR professinals must make sure that their customers are well informed so that the public and their consumers do not lose trust in their own company.

Monday, September 22, 2008

Disney Parks


When one thinks about a fun theme park for anyone to have a good time, then the first place that pops into your head is usually Walt Disney World. I found this article, about how in 2009, if one goes to a Disney Park and its their birthday then they will get in for free. As I read this article, it made me really think about what a great job Walt Disney theme parks have done over the years to maintain success at the two major theme parks in America. Of course, there would be none of this success if it also was not for the help of some great public relations practitioners that find ways to reach out to their audience they are trying to target. Take this opportunity that they are offfering by allowing anyone to get into Walt Disney World Resort or Disneyland Resort theme park on their birthday, the public relations practitioners for Disney were looking for a way to not only reward people by helping to celebrate their birthdays, but they were also trying to find a way to boost ticket sales. Even though the person who has a birthday gets in for free, this does not mean that they will want to celebrate their birthday at a fun theme park by themselves. This means that whoever goes with the one celebrating their birthday will need to buy a ticket. Clearly, this was a great idea on the part of the public relations practitioners behind Disney World because now not only will children and adults have a reason to go to Disney on their birthday, but they will not be coming alone and it is another incentive for ticket sales to be boosted.