When one thinks about a fun theme park for anyone to have a good time, then the first place that pops into your head is usually Walt Disney World. I found this article, about how in 2009, if one goes to a Disney Park and its their birthday then they will get in for free. As I read this article, it made me really think about what a great job Walt Disney theme parks have done over the years to maintain success at the two major theme parks in America. Of course, there would be none of this success if it also was not for the help of some great public relations practitioners that find ways to reach out to their audience they are trying to target. Take this opportunity that they are offfering by allowing anyone to get into Walt Disney World Resort or Disneyland Resort theme park on their birthday, the public relations practitioners for Disney were looking for a way to not only reward people by helping to celebrate their birthdays, but they were also trying to find a way to boost ticket sales. Even though the person who has a birthday gets in for free, this does not mean that they will want to celebrate their birthday at a fun theme park by themselves. This means that whoever goes with the one celebrating their birthday will need to buy a ticket. Clearly, this was a great idea on the part of the public relations practitioners behind Disney World because now not only will children and adults have a reason to go to Disney on their birthday, but they will not be coming alone and it is another incentive for ticket sales to be boosted.
2 comments:
Good job on the link, but you did not actually link to an actual article!
After interning with Disney last year, I've seen a lot of their public relations tactics actually put into action in and around the theme parks in Orlando. There is no doubt in my mind, that free admission on your birthday is one of many new ideas that they will come up with. Another one of their big PR tactics is the Year of a Million Dreams. The Walt Disney Company truly does everything in their power to cultivate the essence of magic that is expected of their brand.
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