Automakers Trying to Make Consumers Happy

As our economy has been hit with a lot of uncertainty, especially since the past few weeks, it has consumers worried in different aspects of life. These different aspects whether it be where to invest money or if gas prices are just going to continue to rise has many consumers very worried. The automaker industry has also been hit hard during this time not only with the record gas prices, uncertainty of the economy, but now consumers are having a greater concern with the environment and how automobiles affect it. With this concern, automakers are hoping to reach out to consumers and offer electric cars which are more fuel efficient. In this article, I found in PR Week, it states that with the new electric vehicles that automakers, including Chrysler, are hoping to release in the future will mainly turn things around in the future for a positive economy. Consumers now want smaller and more fuel-efficient vehicles due to the state of the economy right now and these electric cars are hopefully going to make this happen. It is now up to PR practitioners working together with these automakers of these new electric cars to spread the word, create a good image for this fuel efficient vehicle and educate consumers about the new vehicle.

The picture that I have used is one I took when I studied abroad in Paris, France this summer. It was at a Toyota store to showcase their new electric cars. Toyota along with Chrysler are the two automakers that are trying to push these cars in America. A lot more individuals drive these small, fuel-efficient cars in France and I think we need to follow what they are doing and help out the environment.